About Us

We have the best of everything waiting for you!

Vinciguerra Jewelry was opened in 1951 by Frank Vinciguerra Sr., who started out as a singular watchmaker. However, it didn’t take long for his one-man design and repair shop to flourish into a booming business. He eventually outgrew his small location and moved into downtown St. Louis. Within the walls of The Paul Brown Building, the family-owned, full-service jewelry business prospered. After 16 years, they moved into their current residence in the famous Arcade Building.

From simple beginnings as a one-man watchmaker to two premier locations in St. Louis, Vinciguerra Jewelry employs only the best artisans who continue the traditions of integrity and fine craftsmanship that were passionately instilled by Frank Sr., who has since passed and left operations to his children.

With the second generation now running the downtown location and the popular Creve Coeur location, we look forward to serving you the best of everything for years to come!


Van Vinciguerra runs the downtown location and Mark Vinciguerra runs the Creve Coeur location.

Denise Vinciguerra has invested 25 years to our company and has taken over various operations after her husband, Frankie Vinciguerra.

Kimberly Miller Abel started working with us over 18 years ago. Both Kimberly and Denise work at the downtown store with Van.

Nancy Gross, a Certified GIA Diamond Graduate, works with Mark at our Creve Coeur location.