About Us

We have the best of everything waiting for you!

Vinciguerra Jewelry was opened in 1951 by Frank Vinciguerra Sr., who started out as a singular watchmaker. However, it didn’t take long for his one-man design and repair shop to flourish into a booming business. He eventually outgrew his small location and moved into downtown St. Louis. Within the walls of The Paul Brown Building, the family-owned, full-service jewelry business prospered. After 16 years, they moved into their current residence in the famous Peabody Plaza Building.

From simple beginnings as a one-man watchmaker to a premier location in St. Louis, Vinciguerra Jewelry employs only the best artisans who continue the traditions of integrity and fine craftsmanship that were passionately instilled by Frank Sr., who has since passed and left operations to his children.

With the second generation now running the downtown location, we look forward to serving you the best of everything for years to come!


Van Vinciguerra started working for his dad at the age of 18.  He is currently in his 43rd year with the company. He quickly learned the back end of the business, and his skills at the bench are not second to his personal commitment to customer service. His customer service brought him into his current role as the Vice President of Vinciguerra Jewelry.  Currently, Van oversees all aspects of the business, and one of his favorite things to do is wait on engagement customers.

Denise Vinciguerra, wife of Frankie Vinciguerra, has worked for the Vinciguerra Family for 31 years. Her role is limitless with this company. Denise maintains our jewelry inventory. She assists in all of our merchandise buying and maintains our accounts payable. Her passion and love are being on the floor assisting customers.

Kimberly Abel joined the Vinciguerra business in 1998. Kim oversees all marketing promotions, advertising, and merchandise displays for Vinciguerra Jewelry. Kim helps with the daily operations of Vinciguerra Jewelry. Like Denise, she, too, assists in the merchandise purchasing with Van. She is passionate about waiting on customers and helping with purchases regardless of size or amount.



I absolutely LOVE all of my jewelry from Vinciguerra Jewelry!! The staff is amazing and truly cares about each customer. We will definitely be purchasing all of our jewelry from them.

-Mandi M.

My husband went to pick out my ring and was assisted but not told what to get and did not feel pushed in one direction.

-Kate B.

Will definitely be returning. Very quick repair and excellent customer service. Thank you!

-Robert B.

Amazing customer service and amazing quality. One of the best Jewelers in STL!

-Kelsey C.

I had a great overall experience buying an engagement ring! Thank you!

-Benjamin E.